A couple years ago, I was at an event called PLF (Product Launch Formula) with my friend and Mentor, Jeff Walker. (I’m in Jeff’s Platinum Plus Mastermind Group with dozens of the top "Internet Marketing Gurus" in the world.)
Anyhoo…While I was there, I was talking to several people about what I was going to finish before LaunchCon (Jeff’s other live event) ...but then, I realized that I didn't exactly take into consideration the mound of stuff that I left back at home! (OOPS...)
As I'm writing this, I'm chuckling to myself a little bit, thinking about how ironic it is that this is the SAME EXACT SEQUENCE I've gone through for over 20 years – since attending my first "workshop" in 1997.
You're probably thinking, "WTF Jason, I thought you had your S H _ _ together?!"
And I kinda do...but it took a long time to get here...and it took a coach and a mentor to help me.
You see, I was stuck in that vicious cycle for about 6 years before I figured it out...then I spent another 6 or 7 years refining it...and the last few years really dialing it in.
The thing is...we all want to get stuff done, scratch that...we all NEED to get stuff done...for ourselves, for our families and for the people we serve, but we get overwhelmed with all the details...
So we focus in on the "easy stuff" (the tech, landing pages, email systems, etc.).
But the fact is, even those things aren't as easy as everyone says they are – and they're useless without the right strategy behind the tactics.
So, there I was, at PLF Live, listening to dozens of people tell me how they’ve been coming to this event for years, they’ve invested in PLF (and many other programs) to get their product or service out into the world, and they keep getting stuck – and they still haven’t launched!
Well…IT PISSES ME OFF – when I hear this from some of the most amazing, creative and dedicated entrepreneurs (this includes YOU!), talking about how they're going to help change the world, and then they get home and life gets in the way...
...the next steps – that seemed super clear – are now blurry and quickly becoming unrecognizable...to the point where paralysis sets in...
So I did something about this...or at least I thought I did...
I created a mastermind / coaching program for people in my geographic area FOR FREE to come and meet with me once a month for about 4 hours...
We had a blast!
Truly – an amazing time...and to this day, they'll all tell you that they're receiving AMAZING value, clarity, help, community...you name it...it's awesome...except for one thing...
They aren't getting their S H _ T DONE!
That's right – only 1 of the members in our group has gotten their launch done, and that's the woman that hired me to coach her privately, 1 on 1.
So last year on the Friday right before PLF Live, I cancelled the group.
Not because I don't love them.
Not because I don't want to help them.
I did it because I DO love them and I DO want to help them.
They need to do it differently...the way I've been doing it for years.
The way I do it with my clients.
The way I KNOW gets results...
So after that last mastermind meeting (the one where I cancelled the group), I decided that I was going to solve this problem – for a small group of entrepreneurs that want to launch – and launch fast...
To get that first launch out of the way...
To turn that initial inertia into momentum...
To get the Minimum Viable Product (MVP) out the door and get some reaction...
Look, the first launch is NOT about sales...it's about getting your message out into the world.
But we're so worried about what is going to happen – about making it perfect...that we become paralyzed.
...and frankly, that's NOT OK...
...not for me, and NOT FOR YOU!
So, last year we put together a BOOT CAMP style program to help people like you get their launch done in 90 days (or less) and …
WOW, was it amazing!
Within our BOOT CAMP family they DID IT!